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We believe in the power of rural communities and the power of the people within them.

Local. List

An online platform that serves as a modern Phone Book, connecting local communities with service-based businesses. Convenient listings, simplify the process of finding and supporting businesses within the community, fostering local connections and economic growth.

Local. Shop

A gift shop designed to empower communities by connecting them with handmade and home-based businesses. With convenient brick-and-mortar shopping six days a week, experience local shopping, supporting small businesses and fostering vibrant community connections.

Local. Foundation

A non-profit dedicated to fostering organically led community development by creating empowering systems. Through collaborative efforts and sustainable initiatives, it aims to uplift and strengthen communities from within, inspiring lasting positive change.

Local. Pub. Co.

A community-driven publishing company dedicated to elevating Iowa perspectives and reshaping the state's narrative with a focus on possibility. By amplifying local voices and collaborating with regional talent, we strive to cultivate a sense of optimism and pride in Iowa's future.

Create a New Reality

Get ready to dive deep into all things local with us! At Local., we're committed to being your go-to hub for everything that's uniquely local. From charming brick-and-mortar shops lining Main Streets across Iowa to vibrant online platforms, we're here to celebrate and support our communities like never before.

Our mission? To champion brick-and-mortar locations on Main Streets throughout Iowa, preserving the heart and soul of our towns.

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Local. Brands

Meet Our Founder.

Hanna Nuss

Local.'s Founder is, a visionary entrepreneur with a passion for revitalizing her home state. In 2022, Hanna made a powerful decision to commit herself to changing the world outside her door, leveraging over a decade of experience as a strategist to drive organic socially led change in her community.

With ten years of corporate work honing her skills in business strategy, Hanna has become a force to be reckoned with in her roles as a social entrepreneur, dynamic speaker, published author, podcast host, and skilled facilitator.

Her journey doesn't stop there.

Hanna is on a mission to lead a transformative movement, one that aims to breathe new life into rural America, restoring it to the vibrant and novel state it once proudly occupied. Through her dedication, expertise, and unwavering commitment to her roots, Hanna is blazing a trail towards a vibrant future for her home State of Iowa and beyond.

Meet Our People.

These are the powerhouse people behind Local. Palo. With a collective wealth of experience on a shared mission for making a difference, here to ensure that everyone gets a seat at the table.

We've assembled a legendary group of professionals, each bringing their unique skill sets and expertise to the table. Seasoned entrepreneurs and innovative thinkers, our team is dedicated to creating an unforgettable Local. experience and driving expansion to new heights.

Local. License Owner

Kendra Aarhus

A dynamic powerhouse and visionary entrepreneur, dedicated to making a meaningful impact in the world. With an unwavering drive and a passion for empowering those around her, Kendra leads with authenticity and purpose. Her innovative approach and steadfast leadership inspire individuals and communities to dream bigger and achieve more, creating lasting change wherever she goes.

Local. License Owner

Andrea Rahe

A systems thinker and passionate advocate for progress, committed to driving meaningful change. With a keen ability to see the bigger picture and a heart for supporting others, Andrea combines strategic insight with a collaborative spirit to transform ideas into impactful action. Her dedication to making the world around her the best it can be inspires those she works with to reach new heights.